Google Analytics 4

The new Google Analytics will give you the essential insights understand customer preferences and create better experiences for them. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data.

Features:

• Smarter insights to improve your marketing decisions and get better ROI
• Data visualization tools including a real-time dashboard, business lifecycle, user properties, analysis exploration, etc.
• Segmentation for analysis of subsets, such as conversions
• Custom reports