It combines the power of the conversion pixel and the Custom Audience pixel into a single pixel. Use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.
Measure the result- It lets you track actions people take after viewing your Facebook Ads across multiple devices. By creating a Facebook pixel and adding it to the pages of your EasyStore app, you'll see who converts as a result of your Facebook Ads. The pixel will continue to monitor the actions people take after clicking on your ad. You can see which device they saw the ad on and which device they ultimately converted on.