Built for every stage of commerce
Clear pricing with no hidden costs. Keep more of every sale with zero transaction fees.
Compare plan features
See what's included across selling, engagement, fulfilment, loyalty, and support.
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Standard
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Business
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Growth
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Account & Limits
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Transaction fee
Keep 100% of every sale. No commission, no per-transaction cut, no surprise charges as you scale — what you earn stays yours.
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0%
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0%
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0%
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Unlimited orders
Process as many orders as you can fulfil — your busiest weekend, biggest campaign, or seasonal surge will never trigger overage charges or throttling.
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Unlimited products & SKUs
List every product and variant your catalog needs — from 50 SKUs to 50,000, you will never hit a paywall as your range grows.
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User accounts (staff seats)
Give every team member their own login — admins, store managers, cashiers, marketers — with role-based permissions and activity logs included.
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Up to 5
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Up to 10
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Up to 10
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Sales channels
Sell across your online store, marketplaces, social platforms, live commerce, and chat — all synced to one inventory, one customer base, one dashboard.
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Up to 5
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Up to 10
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Up to 10
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App integrations
Extend your store with shipping carriers, accounting tools, marketing platforms, ERP connectors, and more — all from the EasyStore App Marketplace.
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Up to 10
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Up to 25
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Up to 25
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Inventory locations
Track stock across retail outlets, warehouses, pop-ups, and consignment counters — every location reports back to the same dashboard in real time.
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Up to 5
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| Unified Commerce | |||
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Online Store
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Theme templates
Choose from 50+ professionally designed themes built for readability and smooth browsing across mobile and desktop.
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Payment & logistics integration
Supports major payments and logistics providers for seamless checkout and flexible delivery options.
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Search Engine Optimization (SEO)
SEO-ready tools that help improve store visibility and match relevant customer search intent.
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Inventory & order management
Tracks inventory and processes orders from every channel in one organised dashboard.
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Shopping cart & Buy Now button
Built-in cart and quick-purchase button that speeds up online checkout.
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Order fulfillment assistant
Guided pick-pack-ship workflow that walks staff through each order from new to dispatched.
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Real-time sync with POS and Apps
Synchronises products, orders, rewards, and customer activity instantly across all channels.
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Multi-currency checkout
Sell cross-border with localized prices, currency switcher, and FX-aware payouts.
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Up to 1
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Up to 2
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Up to 5
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Customer SSO (Google / Apple / Phone)
Frictionless shopper sign-in via Google, Apple, or phone OTP.
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Sales Channels
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Marketplaces
Shopee / TikTok Shop / Lazada / PGMall / Zalora
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Social channels
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Live channels
Facebook Live / Instagram Live
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Chat channels
WhatsApp / Messenger / Telegram / WeChat / LINE
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Google marketing integration
Google Shopping / Google Ads
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Referral Program
Built-in customer referral mechanic — invite codes, two-sided rewards, and conversion tracking.
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Affiliate Program
Recruit creators and partners with commission links, real-time tracking, and payout reports.
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B2B wholesale portal
White-label wholesale portal with custom URL for B2B buyers to place orders.
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Tiered price lists
Set different prices per customer group — VIP, wholesale, dealer — with quantity breaks.
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Customer groups (B2B)
Group customers by tier or segment to gate pricing, visibility, and content.
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Payment & Logistics
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Payment gateways
20+ supported: Stripe, PayPal, Razorpay, Billplz, SenangPay, Hoolah, GrabPay, EcPay, JKOPay, Newebpay, UOB DuitNow QR, custom gateway.
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Carrier integrations
Local courier integrations with auto-rate and tracking — pick by zone, weight, and order value.
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Multi shipping origin
Ship from multiple warehouses or outlets based on stock availability and customer location.
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Brand App
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Synced across Online Store and POS
Branded shopping app stays in lockstep with your online store and in-store POS — products, prices, stock, and orders.
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Unified cart and wishlist
Customers' carts and wishlists carry across web, app, and POS — pick up shopping anywhere.
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Digital membership card
In-app membership card with QR code, tier, points, and rewards — redeemable at the counter.
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In-app live chat
Talk to shoppers in real time inside your branded app — keep conversations and order context together.
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App push notifications
Send promo, order, and re-engagement pushes straight to your shoppers' phones.
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Unified order management
View and fulfil orders from web, app, and POS in a single dashboard.
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Custom app branding
A branded mobile shopping app featuring your brand logo, name, splash screen, push notification icon, and published under your own developer account.
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Add on available
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App store optimization (ASO)
Optimised app's visuals, description, keywords, screenshots, and review setup to help more customers discover your app in the App Store or Google Play.
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Add on available
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| Unified Retail | |||
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Point of Sale
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Sync across Online Store and Shopping App
POS shares products, customers, promotions, and stock with your online store and shopping app in real time.
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Unified customer profile
Consolidated view showing each customer's tier, spending, and online or in-store activity.
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Unified promotions
Run one promotion that applies across online store, POS, and shopping app — no duplicate setup.
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Flexible fulfillment options
Offer customers in-store pickup or home delivery for every order.
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Stock transfers
Move inventory between outlets and warehouses with full audit trail.
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Staff sales tracking and reporting
Track sales and customer interactions by staff to reward performance.
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Supports mobile, tablet, and desktop devices
Same POS runs on iPad, Android tablet, laptop, or counter terminal — no hardware lock-in.
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Works with payment terminal, receipt printer, barcode scanner, and cash drawer
Plug-and-play with common retail peripherals — terminals, printers, scanners, and cash drawers.
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Universal barcode scanning
Scan any barcode to add to cart, count stock, or pull customer profiles in seconds.
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Cash drawer reconciliation & shift reports
Open / close shift, reconcile cash, and report on staff performance per shift.
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Shopping App
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Real-time sync with Online Store and POS
Customers see live stock, prices, and order status — same source of truth as your online store and POS.
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Unified cart and wishlist
Carts and wishlists move with the customer across web, app, and store visits.
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Digital membership card
Loyalty card lives in the app — show, scan, redeem at the counter.
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In-app live chat
One-tap live chat with your team inside the app — full order and customer context in view.
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App push notifications
Direct line to your shoppers — promotions, order updates, re-engagement, all push-driven.
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Unified order management
Customers track and manage all orders — online, in-store, app — from one timeline.
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Smart Inventory
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Inventory forecasting
Forecasts demand across all sales channels and outlets to consistently meet customer demand
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Inventory locations
Track stock across multiple outlets, warehouses, and pop-up locations from one screen.
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Up to 5
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Purchase orders
Raise, send, and receive POs against suppliers — auto-update stock on goods receipt.
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Performance report by inventory location
Generates performance reports by outlet, warehouse, or stock location
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Multi-location fulfillment
Fulfil orders using inventory from multiple locations
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Flexible for any retail setup
Physical stores, consignment counters, malls, pop-up booths, department store counters, exhibitions, clearance events and warehouses
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Inventory counts (barcode mode)
Count stock with barcode scanning, reconcile differences, and post adjustments in one pass.
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Stock adjustments + audit log
Every stock movement logged with reason, user, and timestamp. Retention scales by tier.
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CSV import + Bulk product editor
Migrate from Shopify or WooCommerce in minutes. Bulk edit prices, tags, and inventory across thousands of SKUs.
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Vendors / Multi-supplier
Track suppliers per product, manage purchase orders by vendor, and report on vendor performance.
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Brands (multi-brand catalog)
Tag products by brand, filter and report by brand, and run brand-scoped promotions.
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Retail Operations
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Retail operation team
Store managers, supervisor and cashier with flexible staff access settings.
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Pop up and event mode
Recognise and register customers at your booth, letting them earn and use rewards instantly.
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Mobile POS checkout
Outlet staff equipped with mobile POS to assist customers with checkout anytime.
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Personalised shopping assistant
Outlet staff recommend products based on customer behaviour and preferences.
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Returns / RMA workflow
Process returns, exchanges, and refunds with full audit trail and stock restoration.
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Picklists / Pick-pack-ship
Generate optimized picklists, batch by zone, and confirm pack with barcode scanning.
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Custom invoices & receipts
Branded invoices and receipts with custom layouts, logos, and tax details.
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Order Claim (dispute) app
Customers self-serve disputes for missing or damaged orders, with built-in resolution workflow.
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| Unified Marketing | |||
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Promotions and Discounts
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Promotion and Rewards
Promotions and rewards sync across online store, POS, and shopping app.
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Online only
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Online only
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Unified
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Discount
Includes free shipping, purchase with purchase, free gifts with minimum spend, cashback, storewide discounts, tiered rewards and more.
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Vouchers
Send vouchers such as exclusive offers, limited-time deals, new-customer gifts, and birthday rewards.
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Voucher batch import / export
Bulk-create and export voucher codes for partner campaigns; track redemption logs.
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Product Recommendations
Suggest products customers are most likely to buy based on past purchases and browsing behaviour.
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Product Bundle
Combine multiple products into a single bundled product.
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Variant-level slash price
Run promotional pricing per variant (size, colour) with strikethrough display on the storefront.
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Unified Marketing Campaign
In-store campaigns such as discounts, vouchers, products, and pricing are synced across online store, in-store & app
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Messaging and Inbox
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Engagement
Marketing automation tools that automatically send messages based on customer actions such as abandoned carts, inactive periods, or recent purchases.
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Customer engagement channels
Reach customers where they are — email, SMS, WhatsApp, Messenger, push, and more.
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Email only
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WhatsApp, Messenger, LINE, Email, SMS
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App, WhatsApp, Messenger, LINE, Email, SMS
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Voucher-based engagement
Trigger voucher-led nudges — birthday, win-back, abandoned cart — across the channels you use.
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Broadcast center
Send targeted messages to the right customers at the right time.
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Broadcast channel selection
Allows targeted broadcasts based on customer segments and selected channels.
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WhatsApp, Messenger, LINE, Email, SMS
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App, WhatsApp, Messenger, LINE, Email, SMS
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Broadcast tokens
Monthly send budget included with each plan — top up anytime, unused tokens roll into next month.
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6,250 | 12,500 | 25,000 |
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Unified inbox and messaging
All conversations from web, app, WhatsApp, Messenger, and Instagram in one inbox.
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Online Store, WhatsApp, Messenger, LINE, Instagram
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App, Online Store, WhatsApp, Messenger, LINE, Instagram
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In-chat smart actions
Send product info, vouchers, and order updates in-chat.
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Online Store, WhatsApp, LINE
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App, Online Store, WhatsApp, LINE
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In-chat customer dashboard
View customer tier, spending, and purchase history in-chat.
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Online only
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Unified
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Event Announcements
Alert and share temporary events with your customers to boost engagement and attendance
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WhatsApp Business send
Send transactional + marketing messages via WhatsApp Business API. Connect your verified business number, run templates, track delivery.
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Email marketing templates
Pre-built and custom email templates with merge fields for campaigns, transactional, and lifecycle.
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SMS templates
Pre-built SMS templates for OTP, order updates, and campaign blasts — region-aware sender IDs.
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Notification customization
Customize all transactional emails, SMS, and push notifications — your brand, your voice.
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Automations
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Abandoned cart recovery
Auto-send sequences (email + WhatsApp + SMS) when shoppers leave items behind. Recover up to 15% of lost revenue.
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Order cancellation automation
Auto-cancel and restock unpaid orders after a configurable window. Stops phantom inventory blocks.
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Payment reminder automation
Auto-nudge customers with pending payments — email, SMS, WhatsApp — until paid or cancelled.
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Analytics & Reports
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Sales report (basic)
Daily sales, top products, channel breakdown — the fundamentals on every plan.
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Advanced reports
Cohorts, lifetime value, channel attribution, payment-gateway profitability, ABCD analysis, and more.
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Sales by product / variant / collection
Drill into top SKUs, slow movers, and collection performance.
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Sales by payment gateway
Compare gateway success rates, fees, and net revenue per provider.
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ABCD product analysis
Classify SKUs into A / B / C / D buckets by revenue contribution. Plan replenishment, markdowns, and discontinuations with confidence.
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Inventory analysis
Stock turn, days of cover, deadstock, and aging by location. Pin replenishment exceptions.
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Sales attribution (channel / staff / referral)
See which channel, staff member, or referral source actually drives revenue — not just clicks.
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Tax summary report
Per-region tax collected, broken down by rate and period. Export for accountant filing.
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Referral and Affiliate Program
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Customer referral program
Encourages customers to refer friends and rewards them when new shoppers sign up and make a purchase.
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Member-Get-Member program
Existing members invite friends. Both sides earn rewards — drives loyal-customer-led acquisition.
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Group buy program
Automatically track and calculate commissions when customers place orders via WhatsApp, WeChat, and Telegram channels through referral.
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Affiliate commission links
Tracks creator-driven sales automatically through commission links.
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Affiliate performance overview
Analytics dashboard displays all affiliate performance.
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In-store affiliate tracking
In-store sales can also be counted toward affiliate commission performance.
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| Unified Loyalty | |||
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Customer Profile
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Customer data
Includes basic info, purchase history, and past orders.
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Unified customer data
Customer activity from online and in-store are synced into one traceable profile.
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Customer credits (store credit)
Issue store credit for refunds, goodwill, or rewards. Tracks balance, expiry, and usage.
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Loyalty Program
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Phone number login
Customers sign in with a phone number + OTP — no passwords, fewer drop-offs.
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Custom membership card branding
Style the digital membership card with your logo, colors, and tier visuals.
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Multi-tier membership
Set up multiple tiers — Bronze, Silver, Gold — with their own benefits and thresholds.
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Up to 3
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Up to 5
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Tier upgrade and downgrade criteria
Define the spend, points, or activity rules that move members up or down a tier.
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Member sign up and birthday rewards
Auto-issue welcome and birthday rewards — drive sign-ups and re-engagement on autopilot.
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Member-exclusive points, vouchers, credits, and gifts
Reserve perks for members — points, vouchers, store credit, and gifts they unlock by tier.
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Points expiration rules
Configurable rules for points expiry — by date, anniversary, or activity. Prevents perpetual liability buildup.
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Unified loyalty program
Includes membership card, tiering, exclusive offers, and more.
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Customer Segmentation
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Customer segmentation
Slice your customer base into segments by behaviour, spend, or attributes — and target them.
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Basic
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Advanced
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Advanced
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Shopping behaviour insights
See how customers browse, buy, and return — surface the patterns that matter.
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Basic
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Advanced
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Advanced
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Multi-condition segmentation
Combine multiple filters to create highly targeted customer segments.
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Basic
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Advanced
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Advanced
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RFM segmentation
Groups customers by recency, frequency, and spending for smarter targeting.
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Online only
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Unified
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Customer attribute
Capture custom attributes per customer — birthdays, preferences, source, anything you need.
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No surprises. Just clear pricing.
Before choosing a commerce platform, look beyond the starting price. Compare what is included, what may cost extra, and how your cost changes as your business grows.
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Are there any hidden fees?
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What is included in each plan?
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Will I need many paid add-ons later?
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Should I compare by starting price only?
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Why isn't EasyStore the cheapest?
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How should I choose a platform?