Google Shopping
Make eligible products available in Google Merchant Center for Shopping campaigns.
Google Ads
Run Google Ads with full customer journey in view
Connect your product feed and storefront conversion actions through EasyStore, then create and optimise campaigns in Google Ads.
Get StartedProduct Feed
Sync product listings to sell on Google
Sync eligible product information, prices and availability to Google Merchant Center, so your catalogue is ready for Shopping campaign setup in Google Ads.
Google Ads
Sales channel setup
Google Shopping
Requires to enable Google Shopping
Conversion Signals
Track up to seven conversion actions
Track up to seven conversion actions from product discovery to completed payment, so campaign results reflect more than website visits.
Storefront conversion actions
Google Ads receives the actions below
Explore
Page View
Product View
Product Search
Show intent
Add To Cart
Begin Checkout
Complete an order
Placed Order
Purchased Order
Product Discovery
Know which products catch customer attention
Use Page View, Product View and Product Search to understand whether your ads are bringing shoppers to the products they are interested in.
Customer product interest
Storefront actions received
Ceramic dispenser
RM 42
Scented candle
RM 48
Discovery actions
Page View
Product View
Product Search
Buying Intent
Recognise stronger buying signals
Track Add To Cart and Begin Checkout to see which campaigns move shoppers from product interest towards purchase.
Storefront purchase intent
Customer actions received
Scented candle
RM 48
Actions being traced
Add To Cart
Begin Checkout
Sales Measurement
Optimise for sales that drive revenue
Use Placed Order or Purchased Order to optimise around the sales outcome that best reflects the revenue your business recognises.
Sales conversion signals
Customer actions traced in sequence
Product View
Customer viewed a product
Add To Cart
Item added to cart
Placed Order
Order submitted
Purchased Order
Payment completed
Search and Shopping Campaigns
Make products easier to discover
Use variant-rich structured data to help Google Search and AI understand your catalogue, then track what customers do after Search and Shopping ads bring them to your store.
Product discovery
Search and Shopping context
scented candle
Scented candle
RM 48
Product information
Price
Availability
Variant data
Video Campaigns
Turn video attention into store action
See what happens after customers visit your store from YouTube ads, from product discovery to completed payment.
Video campaign journey
Store actions received
VIDEO AD
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Scented candle collection
Actions being traced
Product View
Purchased Order
Meet the Google Family
Go beyond paid campaigns with Google tools for product visibility, customer behaviour and organic search.
Google Analytics 4
See how visitors move through your store, from first visit to purchase.
Google Search Console
Understand how your store appears in Google Search and improve organic visibility.