Protect sensitive information
SSL Certificates protect your customers’ sensitive information from being intercepted by hijackers. The data sent from your customer is encrypted and then decrypted once you’ve received it.
Increase customer's confidence to purchase
when browsing your site. Most people look for that before submitting personal information like their name, billing info, and address to a website.
Better search ranking
Security is a top priority for Google. HTTPS encrypted websites will have a higher domain quality and will be pushed higher in search results. This will give you a boost in organic traffic.