EasyStore Referral Marketing Program is now launchedBy Max · 29th May, 2020
*This feature is available in Standard & Business plan only.
The Ecommerce sector is set to see more intense competition nowadays. Simply having a nice design website or selling to multichannels is no longer enough to stand out than competitors. In fact, study has proven that there’s a powerful area that we might have neglected in Ecommerce business: Referral marketing.
What is Referral Marketing?
Referral marketing, also called word-of-mouth marketing, is a strategy that promotes a product or service to new customers through recommendations by the referrals (family, friends, social media influencers etc). According to Nielsen, 92% of the consumers will tend to believe referrals from the people they know and people are 4 times more likely to purchase a product or service when referred by a friend.
This marketing strategy is powerful and is continually becoming one of the primary factors behind all the purchasing decisions. Why?
Trust factor. This reason has played a critical role in convincing someone to purchase something. If we do not trust someone, we are not going to listen to them nor purchase anything from them. Studies have shown that the purchasers are likely to trust real people's opinion over the generic ads.
Increased marketing reach. By using your website's existing customers as your advocates, this marketing strategy allows you to increase more outreach, as there is no limitation to your existing customer base spreading to their friends or family members about a good product or a company itself.
Increased in customer retention rate. We often try different approaches to reach more customers, investing in affiliates or advertisements which end up incurring a huge cost. Customers that participate in referral marketing programs are more likely to stay longer with you.
Referral Marketing in EasyStore
EasyStore launched our Referral Marketing Program in April 2020. With this program, you can:
1.Generate a unique referral link in seconds
Only 4 items needed. Get the necessary information such as referral code, name, email address and commission percentage prepared and your referral link is ready to be sent to the referrals.
2.Different referral groups, different commission percentage
We understand that you might be having different groups of referrals such as agents, influencers, friends, sales people etc. We have this commission percentage field for you to assign different commissions to these referrals in percentage.
3.Automated commission calculation
We save your time by calculating the commission automatically for you if there’s any customer successfully placed an order via the referral link. You can view the sales from referral at your order page or the referral setting page itself.
4.Evaluate your referral performance
You can export the order report from the Admin Panel to analyze the performance of your referral. Filter by referral name to check how much commission the referral has earned and pay your referral the commission on time.
In a sum
Allow your referrals (friends, family members, influences etc) to recommend your products/services around. Grab free traffic from your referrals and introduce them to your well-prepared website.
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