If You Think Food Only Can Be Consumed, Think Twice!By Yavini Lucille · 28th November, 2019
Standing out among numerous giant brands in the skincare industry is not as easy as a piece of a cake. Michelle and Quinnie, first-class honor degree holders from the London School of Economics, launch their brand – using eggs, the food we eat every day, as an essential element of their product. They think food is important for our bodies as well as our skin. That’s how the food-inspired concept was born.
First Puzzle of the Exploration
As soon as they started working as white-collar workers in the banking industry after graduating, they began wondering if the career matched with the vision of their life. “Is this what we want to do?” This question revolved around their minds, and they chose to follow their hearts rather than their brains.
With a unique competitive advantage, Quinnie had some basic knowledge about skincare, and they also had lower costs on Research and Development since her family was operating a private label skincare manufacturing company. She was always in the lab, trying to come up with products that will solve real skin problems.
The Startup Approach to Online Brand
Social media was their first approach to sell their products. They believed in the power of social media because a brand, Glossier, proved that small businesses on social media could grow into a $2 billion company.
Since online shopping is becoming more common these days, people depend on the review of other people who have used a particular product to know how effective and authentic the product is, since they are unable to touch or feel the physical product themselves.
As an online-focused brand, word-of-mouth plays a critical role in building a brand reputation. Quinnie and Michelle were aware of the influence of word-of-mouth marketing and focused attention on the interaction between the customers and the brand. They kept their ears to the ground by continually receiving feedback from the consumers.
Their brand gained overwhelming response in the wake of satisfying reviews from bloggers and influencers. Their honest and sincere opinions convinced the local consumers that By Eggs was able to solve their skin troubles.
Pains From Devastating Blow
“Losing track of the orders probably could be one of the worst experiences since we started our business,” Michelle remarked. Devoid of a systematic structure, the orders often needed to be managed manually since they only implemented social media as their selling platform during the first stage.
It even got worse when orders were sent out incorrectly, and the situation led to a significant loss in their business. Consequently, they got into deep water as dissatisfaction had arisen among the consumers. That’s the time they suffered a double whammy in which the customers gradually lost their confidence in the brand, and the sales had sharply declined.
Push the Limits with Life Savior
The overall process became a complicated long operation. They had to check and insert the accurate buyers’ information manually by the skin of their teeth. The workload burdened them when the volume kicked in, considering that it’s a pain point of social media platforms.
To save their days, EasyStore works closely with them on solving their concerns. Equipped with full advanced features, they felt the period of daily operation was shortened since the orders had been organized neatly. Orders from different marketplaces were arranged effortlessly in EasyStore with free app integration.
To match up with the grocery-like concept in their brand, the spending on product design contributed significantly to their expenses. Hence, the tight-fisted founders emphasized low-budget spending with high-benefits back to the business. Affordable plans in EasyStore drove them, as a new startup business, to grow their venture together.
Stay True with Edible Vision
Moving towards the future, Michelle and Quinnie couldn’t hide the excitement of their business expansion across South East countries besides the existing market in Malaysia and Singapore. Although there will be tremendous challenges waiting for them, their steadfast dedication and commitment motivate them to weather the coming storms firmly.
Acknowledging the online store can’t provide a physical touch or feel of the products; the contents on social media serves a unique role to deliver an attractive, engaging, and informative idea for consumers.
Always take failures as lessons rather than setbacks!
“If it doesn’t sell, it isn’t creative enough."
When it comes to creativity, there is no limit to where one can explore their ideas and turn them into reality. Creativity allows people to break out of the traditional pattern to look at things in another way. After all, actions speak louder than words.
Check out By Eggs at the links below!
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