She quits her full time job and focuses in managing the online storeBy Melissa Poh · 17th August, 2016
These are what we usually receive from the merchants when it comes to a choice between marketplace and online store. Hold on, if you're one of them, you're probably: Not understand the differences between an online store & marketplaces Not putting effort in marketing Expecting the immediate result Not reading our blog Li Jing, the owner of Bebechips.com, has come to our attention when she mentioned she is slowly putting more effort into her online store instead of marketplaces. Additionally, she has quit her full-time job and fully concentrates on her store 3 months ago (such a brave decision which most of the people wouldn't make!). We had an interview with her and here goes her sharing!
Long-term business successInstead of selling on marketplaces, Li Jing wishes to distinguish herself from others. "No doubt, a marketplace has a higher traffic, however, it is also competitive as there are lots of sellers in the same marketplace. To ensure the long-term business success, I believe it is important to build a foundation," she said. Her strategy is to convert her customers from marketplace to her own online store. We do not recommend you to totally stop selling on marketplaces, but it could be your alternate channels to sell. Eventually, this can help you to collect customer data and convert them to your online store. You might be thinking how you can convert your customers from marketplace to your online store, read this post.
7 million active shoppers in MalaysiaWhen it comes to the reason to go online, Li Jing brought up her personal study on E-commerce market and mentioned that there are 7 million active online shoppers in Malaysia per month which is about 23% of the population. She believes there are still rooms and opportunities to grow. Instead of fashion apparels, Li Jing is selling baby apparels. She's targeting a niche market and she understands that lots of mothers actually stay at home taking care of their baby especially when they are still below 12 months. Hence, online shopping will be their alternative platform as the delivery is right on their doorstep. What do you think of this idea? From our opinion, this is not only helping the moms, but also people that would like to send a gift to their friend or family who has a baby. Bebechips does offer newborn baby gift set which wrapped in a nice custom-made box with a congratulation card.
Constantly updates on social mediaLi Jing will constantly update the latest new arrival items at bebechips Facebook page and Instagram to keep her customers on track. Not only posting the latest arrival will do, you can also share some quotes and interesting post. This can actually increase the engagement between you and your customers. Building an online store is as easy as pie, but maintaining it would be a different story. We understand this. Frankly, you will not see an immediate result with hundred orders in the beginning of the operation. We usually suggest merchants go for Facebook advertising first, read our Part 1 & Part 2 guide. Li Jing suggests running advertisement and promotion which play a role in generating traffic to the online store. She spends on Facebook ad and Google Adwords as well. She shared us that the business roadmap would be building a custom-made apparel line and market expansion in South East Asia. This journey has no end, you must have a roadmap for your business. By doing this, yourself can improve day by day as well as the business. All the best Li Jing, you can do it!
“Your goals are as good as your actions. No action taken, no goals achieved”― Derric Yuh Ndim
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