The Movement of Spreading Self-Love for Modern Women

By Eric Lian · 29th May, 2019

It is a fact that jewelry represents an important part of human culture, serving many purposes that are deeply significant to each and every one of us. 

Jewelry does not only enhance an individual’s appearance, but it also represented a symbol of femininity and even social status. It’s the embodiment of a woman’s confidence that makes a woman feel more beautiful innately. 

It is said that jewelry pieces are women’s best friend because it has the ability to highlight a woman’s personality and bring out the best features out of hers when wearing the right pieces in the right occasion. 

As one cannot explain why women love jewelry so much, Bijou Hearts believes that jewelry serves the purpose of spreading self-love in the modern world for the women. 

Today, you will have a chance to look into the story behind Bijou Hearts from the owner, Chew, with a strong passion in the fashion industry. 

1. Tell us about yourself and how did your brand come about.  

My name is Chew, the founder of Bijou Hearts, an online jewelry label. Bijou means jewelry in French and Hearts is the love and affinity one should have for self. It is not just a brand it is a movement of spreading self-love and empowerment for the modern muse. 

2. What inspired your passion to sell jewelry?  

I have a strong passion for fashion and I believe that to complete an outfit, jewelry acts as a need. The idea started off when I was looking for jewelry, as a gift for my friend and with big brands in the market, buying quality jewelry pieces without breaking the bank is almost impossible. Hence, delivering quality pieces with an affordable price yet artful designs has always been the core value of the business. 

Macintosh HD:Users:chew:Downloads:FullSizeRender 12.jpg

3. What was the most memorable experience that you had so far in your business?

The most memorable experience would be waking up to notification of first order placed, it’s like the moment of “hard work pays off”. I will never forget that simple moment of joy, but I know it doesn’t stop there; it’s the beginning of the long journey. 

4. Are there any challenges throughout the journey? And how do you overcome it?

With little to zero knowledge about digital marketing, it is definitely hard to know where to start. However, with few experiments, learning the strategies and tactics I definitely got better results, it is not rocket science, it just gets better with trials and errors.

5. Why do you choose EasyStore as your E-commerce provider?

I chose Easystore because it is easy to integrate and having add-ons for local services like Easyparcel, just makes the work a whole lot easier and time effective. The search will end if you’re looking for one to start up your e-Commerce business!

6. What is the aim or goal for your brand in the future?

Our goal is sending and sparkling joy to people to find a muse in each piece and wear it with confidence as a reminder. As for the future plan, I wish to create my jewelry and coming with designs that you can’t get anywhere else but here at Bijou Hearts.Macintosh HD:Users:chew:Downloads:FullSizeRender 3.jpg

In the end, it all comes down to this, are you wearing the jewelry, or the jewelry is wearing you?  A good piece does not have to be expensive, it just has to be appropriate. Check out their websites at the link below and don't forget to follow Bijou Hearts on social media to get the latest updates. 




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