Why your business need a blog Blogging is one of the ways to communicate and provide useful insights for your customers. It is one of a marketing channels to maintain online presence and it is essential in helping a business to grow.
If you have no idea what does a blog means, it is a “web log” where you share your ideas, tips and tricks, all the “how(s)” and “why(s)”, insightful information, educational information, or even something personal. However, for business blogging you doesn’t need to share something personal unless it eventually leads to your own brand, or it carries value to your customers.
Why you need a blog for your business A business blog brings several benefits to your eCommerce. Now, let me explain it to you one by one.
Provide insightful information for customers
Blog can be a direct communication channel for you to convey information that is lengthy to your customers. It can be used to provide insightful information to educate your readers about your product. For example, if you are selling coconut oil, its better that you can educate your potential customers about the benefits, guides or ways to use coconut oil in a more detailed form.
Drive traffic to your online store
Put your hands up if you want more traffic to your store! One of the cost effective to gain organic search is through blogging. Fresh content is still the best way to K.O your competitors in any search engine website. Of course, your online store’s ranking will not get on the top of search engine pages but still it will significantly improve over time.
A platform to give your company a voice
You can have a say on your social media platform on trends, social, businesses, economics but its better to keep within a sentence. However, blog is a best medium to share lengthy thoughts for topics that are on trend and let allow your company’s thoughts shine.
Create 2 ways communication with your customers
The best thing about having a blog for your business is that your customers can give feedback and comment about it. Company gets more valuable feedback from customers in return and can leverage the opportunity to improve your services and/ or products. You can specifically ask for feedback by the end of your blog post. This way can also enhance your understanding towards your potential pool of customers.
Convert traffic into lead
Having the traffic to your website through the blog, it also means you have the opportunity to turn them into leads. In this case, when you write a blog post about your product, you should take this opportunity to drive them into your product site. One way that you can do so is to insert a call-to-action button at the end of your blog post.
How you could integrate a blog in your EasyStore
As we have mentioned the benefits of having a business blog above, for all EasyStore users you can add a blog page in your store! Learn how here.