The Movement of Spreading Self-Love for Modern Women

By Eric Lian · 29th May, 3019

What does jewelry mean to you? We can’t deny that jewelry illustrates an important part of human culture, serving deep meaning purposes to each and every one of us. 



Jewelry not only enhances an individual’s appearance, but it also represents a symbol of femininity and even social status. It’s the embodiment of a woman’s confidence that makes a woman feel more beautiful innately. 


Some believe that jewelry pieces are women’s best friend because it has the ability to highlight a woman’s personality. It will set off female’s best features when wearing the right pieces in the right occasion. 


As one cannot explain why women love jewelry so much, Bijou Hearts believes that jewelry serves the purpose of spreading self-love in the modern world for the women. 


Today, you will have a chance to look into the story behind Bijou Hearts from the owner, Chew, with a strong passion for the fashion industry. 


1. Tell us about yourself and how did get the idea of your brand.  

My name is Chew, the founder of Bijou Hearts, an online jewelry label. Bijou means jewelry in French and Hearts is the love and affinity one should have for self. It is not just a brand, it portrays a movement of spreading self-love and empowerment for the modern muse. 


2. What inspired your passion to sell jewelry?  

I have a strong passion for fashion and I believe that to complete an outfit, jewelry acts as a necessity. The idea started off when I was looking for jewelry, as a gift for my friend and with well-known brands in the market, buying quality jewelry pieces without breaking the bank is almost impossible. Hence, delivering quality pieces with an affordable price yet artful designs has always been the core value of the business. 


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3. What was the most memorable experience that you had so far in your business?

The most memorable experience would be waking up with notification of first order placed, it’s like the moment of “hard work pays off”. I will never forget that simple moment of joy, but I know it doesn’t stop there; it’s the beginning of the long journey. 


4. Are there any challenges throughout the journey? And how do you overcome it?

With little or even zero knowledge about digital marketing, it is definitely a rough path to know where to start. However, with few experiments, learning the strategies and tactics absolutely able to improve and achieve better results. Despite that, it is not rocket science, it just gets better with trials and errors.


5. Why do you choose EasyStore as your E-commerce provider?

I chose Easystore because it is easy to integrate and having add-ons for local services like Easyparcel, just makes the work a whole lot easier and time-effective. Perhaps you may end your research if you’re looking for a platform to start up your e-Commerce business!


6. What is the future aim or goal of your brand?

Our goal is sending and sparkling joy to people to discover a muse in each piece and wear it with confidence as a reminder. As for the future plan, I wish to create my jewelry with designs that you can’t get anywhere else but here at Bijou Hearts.


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In the end, it all comes down to this, are you wearing the jewelry, or is the jewelry wearing you?  A good piece does not have to be expensive, it just has to be appropriate. Check out their websites at the link below and don't forget to follow Bijou Hearts on social media to get the latest updates. 




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