Why Your Website Needs a Product Recommendation Engine

By Max · 30th December, 2019

In a nutshell, we have all been focusing on running a successful business. And by that, is to keep finding ways to increase your business sales. Among the most strategic approaches to increase your online business sales are by upselling or cross-selling. 

Basically, upselling and cross-selling are commonly what a salesperson would do to convince a customer to spend more money on the products that are related to the primary product the customer is already buying. 

So, how do you go about doing this online when you are unable to meet your customers face to face to persuade them to buy more from you?

The answer is, via a Product Recommendation Engine.

Recommending related products to your website customers are instrumental in driving sales, increase in conversion, as well as an increase in order value. Researches and studies show that 35% of an Ecommerce website revenues came from purchases of products that were up-sold to them by the recommendation engine. But why?

The reason is simple, not all visitors that come to your website know what they want to buy. Therefore, by showing products that complement the one they are buying for, it prompts the customers to purchase more products for you. 

But I’ve only just begun to scratch the surface. From here, I will break it down into several points of why your website needs a Product Recommendation Engine of your own. 

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Increase of Revenue

MyBuys studies of more than 100 top Internet retailers shows that recommending products resulted in a 915% increase in conversion rate. This means shoppers were 915% more likely to buy one of these recommended products than any other item on the website.

The recommended items will include those that other customers bought, related products, best sellers, and so on. Consequently, this paved the way of increasing the average value per order and also the increase in the numbers of items purchased. 

Increase Customers Satisfaction 

The feature actually does a really good job in increasing the customers’ satisfaction by providing a good shopping experience for your customers. The engines of this feature will figure out customers tastes and preferences, which create a proper suggestion at the right time and right place. 

This allows your website visitors easier to find out what they want. In turns, it generates customers retention for your business. 

Personalization

When your customers are recommended on a few products during their purchase, they are able to delve more deeply into the product line without having to perform search after search. It makes them feel like they are given special care and attention. 

As a result, it in turns generate your customers’ loyalty as you increase your website’s overall services and ensure that they are suitable according to a user’s preferences. 




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