In-Depth Guide To Sell On Instagram Storefront

By Yavini Lucille · 9th August, 2020

Shopping has been made easy so that we can shop from the comfort of our homes — anytime, anywhere, on online stores like Shopee, Lazada, and Lelong. Social media platforms such as Instagram is also a handy platform to display your wares for customers to have a good shopping experience.

I believe that at some point, you have spent up to 30 minutes or more, in a day, on Instagram. The same goes for the Millions of Instagram users in and across Malaysia. Therefore, the potential of getting your products in the eyes of millions of customers exists on Instagram.

Unfortunately, at the time of publishing this blog post, Instagram shopping is not available for Malaysians yet, except for those who are willing to manage a store for a client. But, fortunately, you can still get your customers to enjoy the online shopping experience like Instagram via our newly launched Instagram Storefront. 

Why do you need Instagram Shopping for your Ecommerce?

1. Instant Instagram-Shop-like maker

As mentioned above, Malaysia is still outside of the eligible countries to turn on the Instagram Shopping, unlike Korea, Japan, and Singapore. However, are you willing to wait indefinitely for Instagram Shop to be available to Malaysian while missing out on a vast number of potential customers on Instagram?

Wait no more now. No need to spend an extra cost. No need to be their managed client. Switch to our Instagram Storefront today. There's no apparent difference between the Instagram Shop and our newly launched Instagram Storefront.

Give your customers a sense of comfort while shopping on Instagram. They do not have to switch and spend time to get familiar with another interface when they can just place an order directly on the platform. 

2. Same but different: Built-in shoppable post

I believe you have seen the Instagram shoppable post in the app. EasyStore Instagram Storefront has launched a similar function for the visitors to make shopping more seamless within the same Instagram interface.

How does it benefit you? Remove the friction and make the shoppers find it easy to browse through your product catalog, check each product price, and even get more product information.

Plus, if the customers are ready to make the purchase, they can visit the product post and directly place orders with the Buy Now button. It will land them to your store to complete the checkout for the selected products.

3.One accessible link

“I want my Instagram followers to know the existence of my Instagram Storefront? What I do to achieve that?”

The solution is easy! Simply copy and paste the link of your Instagram Storefront on your Instagram Business account.

The Instagram Storefront link in your Instagram bio enables any shopper to visit your Instagram Storefront.

It doesn’t matter where you are, your Instagram Storefront link is shareable on social media. If you’re going to target younger age customers, insert this Instagram Storefront link at your Facebook Page, Twitter account, WhatsApp/Telegram/LINE conversation, and more. Your customer age can be changed.

Not sure what we’re talking about? Don’t fret, read on, we’ve got you covered.

How does Instagram Storefront work in EasyStore?

1.Connect and log in to your Instagram account

To create an Instagram Storefront, you would need to go to your EasyStore Admin > Instagram > Connect your Instagram account > Log in 

2. Authorize the media access

After you login Instagram with your accurate information, you will be required to click on Authorize to continue creating your Instagram Storefront. Go for the Authorize button if you agree to the media, as shown in the image below to be accessed by EasyStore.

3. Your Instagram Storefront is created!

After following the steps above, check out the link of your Instagram Storefront at the same place (EasyStore Admin > Instagram). Choose the product collection to be featured on your Instagram Storefront at the newly appeared column ‘Instagram featured collection.’

4. Copy-paste it at your bio

Now, the Instagram Storefront is shoppable for your followers from the link at the bio of Instagram Business account or Instagram Personal account. They do not have to switch and spend time to get familiar with another interface without having to wait to place an order!

Related: How to setup Instagram Storefront? Here we prepared a step-by-step guide.

In Short

With more than 10 million active accounts on Instagram, it’s a huge opportunity to build and engage with your audience. Remember, people won’t simply buy from you just because your products are affordable or have pretty packaging.

As consumer behavior is reshaping and changing, the seller has no excuse not to embrace digital commerce in various ways. Most importantly, EasyStore will always be there along your growth journey and provide all the support you need with more powerful new features!




Try EasyStore free for 14 days

With all features unlocked. No credit card required.

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