Step By Step Guide to Writing SEO Friendly Content for eCommerce

By Marques Coleman · 4th April, 2020

Today, everything keeps evolving. In the past, if someone needed to buy something, they only had a single option, to go to the stores and buy it. However, that has changed thanks to the internet. With eCommerce, you can now read about a product online, pay for, and wait for it to be delivered to you.

If you have an eCommerce business, the question is, how do people quickly access your store? One answer is that you need to rank highly on Google by using SEO friendly content for eCommerce. If you are wondering how? Here is how.

1. Engage In Good Keyword Research

You cannot talk about SEO without involving keywords. Keywords are terms frequently used by people when searching for anything online. Using these terms within your content results in organic traffic to your website because people find you easily. After doing keyword research, you will need to use the keywords appropriately. The first way is to select long-tail keywords.   

Long-tail keywords encapsulate four or more words. Up to 70% of online searches encompass long-tail keyword searches with long-tail considered as more powerful than single-word keywords. The reason is that most people may not be certain about exactly the item they want online. Therefore, they have to search for items using long sentences. 

The trick is to mix both short and long keywords. Also, remember to limit the number of keywords used to avoid keyword flooding. Have the keywords ready before you start writing. When you start writing, equally distribute the keywords across your content.

2. Offer unique content

Search engines value highly original and unique content. Plagiarizing content could easily impact your Google ranking. It is always good to seek a fresh perspective for every piece of content you write. One way of offering original content is to do different versions of the content. Try to use lists, news reports, interviews, and guides in place of normal web articles. You could also use infographics, illustrations, videos, and images.

“There are not so many creative people in the world today. Most people feel comfortable that their online business is succeeding and fill their blog section with low-quality filler content. However, some consumers are not just interested in your product but also a good source of information, give it to them!” insists Neightan White, a Supreme Dissertations blogger and contributing writer.

3. Use SEO Friendly Title, Meta-Descriptions, Tags and Product Descriptions

Any good piece of writing starts with a suitable title. Any person will click to open an article on when it convinces them. Whereas you would like to grab the attention of a consumer with your title, you also may want the title located easily. The same applies to your meta-description. Usually, the title might feel relevant to the reader, but the words below it on Google rule out your content as “irrelevant” and reduce the click-through rate. As you work on these items, remember that you also need an excellent product description. Anything less will make the reader close the content tab immediately.

These three elements are the most important in eCommerce. Work towards making them brief, simple, attention-grabbing, and appealing to your targeted consumer. We’ve put this under the same category because those are the elements that you usually forget to optimize even though they are highly important. Test multiple versions of your title and meta-descriptions with a split test to boost click-through rates. 

4. Create quality content

Content for eCommerce should be treated with high regard. Your homepage and blog sections need to have content that is useful, readable, and understandable. Your content should be able to serve a particular purpose to whomever that may read it. Other aspects of content with high quality are that it offers value to the reader, and it belongs to a niche you have some basic understanding about. Structure your content with:

  • Headings

  • Subheadings

  • A mix of long and short sentences

  • Short paragraphs

Furthermore, have content that will generate more leads for you, with a consistent style of writing and sharable. An impressive way of making your content even better is through quality editing. 

5. Use the right SEO tools for your content

Making your eCommerce content SEO friendly is easy today. There is a lot that has been made easy from niche research, content research, keyword research, writing assistance, and editing. All these are possible today with the help of particular tools as follows: 

  • Trust My Paper: Any time you need perfect content for your eCommerce blog, and there is no time to come up with one, you need someone to help. Trust My Paper is the site that can easily step up to your content at any time and do a good job.

  • Grab My Essay: You may be able to write some good content for your eCommerce blog but are swamped with other commitments. This site is quick in its delivery with its team of elite writers.

  • Best Essay Education: If you need quality content assistance, Best Essay Education is an excellent place to find that ghostwriter you need.

  • Google Keyword Planner: Researching keywords is important is SEO writing; this is one place you can get the keywords you need. Once you have them, use them appropriately within your article.

  • 1Text.com: Unique content is a step to rank well on Google easily. One Text scans content for plagiarism and tells you the sections of your content that require a rewrite to attain higher levels of originality. 

  • Canva: Another way of making your content appealing is through images. Canva allows you to edit images for your blog posts with ease. 

The future of most eCommerce stores today is to reach diverse audiences. One way is by making your website multilingual through translation and localization. You can easily read reviews of the best translation services on Pick Writers and decide on the best choice for your website.

6. Know what your competitors do

If your competitor is doing a great job ranking on Google, then it is time to know what they do. Moreover, know what they do not do. Just search for other stores in your select niche, and analyze the type of content that appeals to their audience. Remember that since you are in the same niche, their audience type is the same as yours. 

Pay a lot of attention to their posts, article titles, and product descriptions. You could start by copying their keywords or get keyword ideas. Also, pay attention to their style of writing. Recognize their hits and misses so that you end up with a more impressive store than theirs.

Your journey to ranking highly on Google just started. All you need to do is follow the tricks above, among many others, to create SEO friendly content for your eCommerce and start tapping into the opportunities SEO offers to you.

Author's Bio

Marques Coleman is a freelance blogger and a nature enthusiast who loves spending time outdoors as much as he loves writing. He’s a big fan of outdoor sports including surfing, hiking, and cycling. He works as a writer at Studicus and Wowgrade




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