5 Tips for Effective Ecommerce Call-to-ActionBy Thara Sofian · 18th November, 2014
When it comes to ecommerce, there is one thing that plays just as an important role in increasing conversion rate, as anything else ; effective call-to-action (CTA). Unfortunately, this very small detail is often left neglected, losing many companies the chances of getting thousand of dollars of extra revenue. There's no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate. #1 Wording Choose the correct wording for your CTA that is not only simple and clear, but also inject a sense of urgency to entice the user into taking a particular course of action.Tip: An effective call to action is between 2 to 5 words, i.e. SHOP NOW, GET STARTED, DOWNLOAD YOUR EBOOK TODAY, ADD TO BASKET, GET COUPON CODE. #2 Color Ideally the CTA needs to "pop-out", so it should be an eye-catching colour that doesn't blend in with the rest of the page.
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