“It's all about modern luxury, and the ability to shop online and have anything delivered to your door is very much a modern convenience,” - Victoria Beckahm, the New York Times.
Celebrity entrepreneurs are nothing new. But, in the 15-or-so years since the dot-com revolution, only a few famous faces have successfully ventured into the digital industry. These celebs, along with a handful of others, have combined the accessibility of the internet with their star power to launch their very own online endeavour. Here are our Top 5! 1. The Kardashians
The sisters launched their inaugural shoe collection in Australia, November 2013. Kardashian Kollection shoes encompass dramatic, sexy heels, show-stopping wedges, stunning flats and chic booties. The Kardashian sisters have more than 80 million followers combined on Facebook, Twitter and Instagram. The girls are revered worldwide as trendsetters and fashion leaders, their striking and unique style making them the most searched sisters on the internet. | www.kardashianshoes.com.au 2. Victoria Beckham
Boasting a luxurious appeal, the site mirrors the style of the label created by the former Spice Girl and gives clients from the United States to Europe the opportunity of buying online the clothes and the accessories of the brand’s lines, including Icon – characterized by timeless classics – and the latest entry Victoria by Victoria Beckham. | www.victoriabeckham.com 3. Britney Spears
Britney has rolled out a number of fragrances and merchandises over the years, but never a lingerie line! The best part? The reasonable prices. You can scoop up Britney's designs starting at $17 (RM57), with the most expensive item priced at $79 (RM264) | www.intimatebritneyspears.com 4. Gwyneth Paltrow
Gwyneth started Goop in the fall of 2008 to share all of life's positives. From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web. | www.goop.com 5. Paris Hilton
If anyone knows how to accessorize, it is none other than the jetsetting fashionista, Paris Hilton. Her online store, which stocks Paris Hilton Handbags in two styles—the Croco Dream shoulder bag ($95) and tote ($90)—in three colorways—black, white and wine. | www.parishilton.com