5 Facebook hacks that will help increase your ecommerce store salesBy Amirul Mokhtar · 28th October, 2016
Every ecommerce entrepreneur knows that Facebook is a great platform for businesses to build an online presence and reach out to your audience. However, many of us just create a business page and start posting stuff about our products. There are actually so many more tactics and strategies that you can implement through Facebook. In this post I will share 5 Facebook hacks you can start doing today in order to improve your ecommerce store sales. Note: If you are totally new to Facebook Adverts, read this first. A newbie's guide to Facebook Advertising [Part 1]
Target Lookalike AudiencesYou may be happy with the Likes you get when you ‘boost’ your posts, but did you know that you can actually get Facebook to show your posts to people who are similar to your existing customers? By running sponsored posts and targeting Lookalike Audiences, Facebook will show it to people who share similar characteristics as your existing customers. You will have more quality traffic to your store and as a result it will increase your conversion rate. Using Lookalike Audience also makes it easier for you because you don’t have to guess and test what interests or behavior to target when doing ads. To use Lookalike Audience, you will first need to import your customer email list and set it as a custom audience. You can do all of this by going to the Audiences section in ads manager - https://www.facebook.com/ads/manager/audiences
Recover abandoned cart with retargetingDid you know that 72% of online shoppers are likely to abandon their shopping carts? You can use Facebook ads retargeting to drive them back to your online store and complete their purchase. Without retargeting, only 8% of them will return. Here’s how you can set up a retargeting campaign on Facebook. First, you will need to have ‘Facebook Pixel’ installed on your site. This is a script of code that needs to be installed on every page of your site. If you are using EasyStore, you can just use the Facebook Pixel App and paste your Facebook Pixel to have it installed on every page of your online store. Next, you will need to create a Website Custom Audience. To get started, head back to the Audiences section mentioned earlier and choose the ‘custom audience’ option. Select the ‘Website traffic’ option. Dynamic Product Ads to automate this activity. This is a feature where Facebook will in a way, run your retargeting campaigns for you, automatically. And even better, you can set it so that if people view product xyz, they will see product xyz ads. This is really helpful if you have a lot of products.
Upsell and cross-sell with retargetingCustom audience and dynamic product ads can also be used to increase the average spending of your customers. This will definitely improve your sales numbers. The steps are the same for any kind of retargeting. You create a specific custom audience that you want to show the ads to and you run a campaign for them. Make sure to use the ‘People who visit specific web pages’ option So here is an example: 3 effective Facebook Ads targeting for your online store
Messaging Response AssistantYou have probably noticed on Facebook Pages, there is a section that shows how responsive the page is to messages. Like this:
Facebook Promoter - auto reply comments and auto messageWhen people see your post about your product and they are interested, they don’t usually go to the extent to send you private messages. Instead they will just comment on the post since it’s much easier that way (a common behavior of Malaysian consumers) You, being a busy ecommerce entrepreneur, don’t realize the comment until later that night or the following day and at that time they have already lost their interest. With EasyStore’s new Facebook Promoter App, not only can you directly publish your product as a photo post on your page, but you can also reply to comments and send private messages, automatically. You can learn more about Facebook Promoter here: https://www.easystore.co/facebook-promoter
Recover lost sales by implementing these strategies to your online storeBy Amirul Mokhtar · 11th Nov, 2016
Try EasyStore free for 14 days
With all features unlocked. No credit card required.