EasyStore Success Stories: Chocolate RepublicBy Amirul Mokhtar · 29th November, 2016
Chocolate Republic - Premium Chocolate Cakes and Handmade Chocolate chocolateheaven.easy.co "Social marketing plays a vital role in ecommerce"
Tell us a bit about your business and what is your story: How did you get started and decide on what to sell?Chocolate Republic focuses on crafting premium chocolate cakes and handmade chocolate to chocolate lovers. We strongly believe that chocolate cake made by the finest chocolate, pure and fresh ingredients is the best for all the chocolate lovers and chocoholics. Many chocolate products or desserts can be easily found in many places. However, we discovered that a lots of chocolate desserts or confectionary contains many harmful chemical additives and even the main ingredient, chocolate is not from the REAL cocoa. There are a lot of people still do not know whether they are eating real or fake chocolate. When we travelled overseas, we had the opportunity to try some artisan chocolate, which is made from good quality of real cocoa. Therefore, we started to think about bringing the healthy, real chocolate desserts to all the chocolate lovers. We spent a lot of time and efforts to craft our chocolate cakes and handmade chocolate without using any chemical additives and preservatives.
How did you make your first sales? Which channels are now generating the most traffic and sales for you?Nowadays, social media plays an important role in people’s daily life. Hence, we put a lot of marketing effort and build up our customer base mainly through social media like Facebook & Instagram. Our first customers ordered from us via Facebook and made payment in manual way since the setup of our website was still in progress. The online shop build and powered by Easystore makes the ordering process more convenient for customers.
Tell us about how EasyStore helps your business. What tools and apps do you find most useful?First of all, with an online store, our customers can easily place order and make payment without any hassle. For business owners like us, Easystore allows us to manage the orders and customer database in a more efficient way and save lots of time. In addition, some tools and apps are quite useful to enhance the online shopping experience and smoothen the process of placing order such as Date Picker, Announcement Bar, and Facebook Login.
What advice do you have for those who are new to ecommerce or planning to start selling online?In this globalization and digital era, people can get most of their info they need easily via internet. Selling online is always the better choice for those who plan to start a business as the cost needed to operate an online store is much lower than operating a brick and mortar store. The risk of opening an online store is much lower as well. Social marketing plays a vital role in ecommerce, hence it is recommended to put effort to study and learn social marketing and content marketing which is essential to attract more traffic to your website. Just like Easystore Blog, where we can learn a lots of knowledge of social marketing.
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