The 5 Keys to Success When Moving a Small Business to Digital

By Yavini Lucille · 3rd January, 2022

As a result of the pandemic, Malaysia's economy is highly dependent on small and medium-sized enterprises (SME). As we are moving more and more into the digital age, and the gap between those who are able to respond to the progress of the online landscape, and those who aren't, is growing larger by the minute.

In reality, those businesses are aware of the need to digitalize, but they do not have the skills and experience to do so with a minimal start-up capital.

To stay relevant, efficient, and competitive against even the largest of industry giants, even the smallest businesses must embrace digital transformation.

Despite the complexity, cost, and sometimes unnecessary nature of digitization for businesses, there are ways for them to maximize the digital landscape to help their enterprises run more efficiently and expand further.

What You Should Before Going Online?

1. Design your marketing materials

What are marketing materials? Marketing materials are any type of content for a business to communicate its marketing to customers. These include posters, logo, social media graphics, blog graphics, videos, newsletters, and more.

You may have asked yourself, “Why do I need marketing materials?” Of course not only promoting your business, but it also helps people recognize and remember your business whenever they see those colors or designs. Make use of this and you will be able to reach a broader audience than with other more targeted forms of advertising.

Here are a few design tools that you can use today:

a. Canva

Canva is a free graphic design platform that allows you to edit photos without extensive experience or knowledge of photo editing. It’s for creating visuals across your website and marketing collateral.

b. Snapseed

A free photo editing app comes with a wide range of preset filters. It’s available on iOS and Android where you can edit photos on your mobile devices.

Here are images of before and after shots (left) and further editing in Snapseed.

Source: Huffpost, Food Instagrammers Share How to Shoot and Edit Drool-Worthy Photos

c. InShot

We all know that video editing is time-consuming. Content creation is slowed down greatly by video for most businesses. InShot is a video editing app that lets first-time users easily trim footage, change footage speeds, and apply numerous filters in the video.

Source: Best for Android

2. Discover your target customers

Once you've decided to start a business and have an idea in mind, you need to validate it. It can be as easy as talking to potential customers about their needs and asking if they are interested in your solution. But there are additional methods you can try to “test the water”.

a) Look through customer review

Looking at the reviews of competitors is a simple way you can do to know current customer interest. It gives you an idea of market size and also some tips on selling the products/services.

b) Survey potential customers

You can also talk with customers in order to know their needs. Even if you can’t interact with them in-person, you can do online survey. For example, doing a Poll on Instagram or share a blog could be a good tool to know the market needs.

c) Use Google Trends

You can view whether a trend that related to your products/services is on the rise or declining. In this way, you can see whether the search volume is going up or down.

3. Connect with customers

Today, online marketing campaigns serve as a marketing tool to help you reach your target audience.

Through social media, businesses can reach a much wider customer base than through traditional advertising techniques or brick and mortar operations.

By leveraging popular social media platforms such as Facebook and Instagram, or even by creating videos for YouTube and TikTok, businesses can reach a larger audience, more effectively and efficiently, and get more exposure.

4. Make your business mobile-friendly

Optimizing your store for mobile in 2022 isn't a choice — it's a must if you want to be profitable online. Nowadays, everyone is glued to their smartphones. Around half of all Internet traffic worldwide comes from mobile devices.

Additionally, Google's algorithm emphasizes the fact that websites which are equally accessible on desktops, mobile devices, and small tablets are indexed higher by search engines.

Furthermore, e-Wallets and other contactless payment systems can provide great convenience for customers who prefer not to carry cash around with them and reduce transaction times while also maintaining security.

5. Build your business

In today's world, building a business also means developing a strong online presence through a website and social media.

A website will increase your potential customers' trust in your business and help you build your brand. This will make them more easy to buy from you. You can even request customer email addresses to promote your business directly to them.

A good thing is that you can easily create a website today. By using EasyStore, you can build an ecommerce website without coding or design skills. You can have your own website/online store complete with payment and shipping solutions in EasyStore.

It’s Time to Go Online with Exclusive Chinese New Year Digital Kickstart Bundle

That’s not all. In order to make things simpler, EasyStore wants you to #BetulBetulOng by creating your business online all in one go through our Chinese New Year Digital Kickstart Bundle.

This specially curated package includes a complete easy-to-use ecommerce platform with all the tools you need & pre-integrated payment and shipping platforms.

With RM888, you’ll get:

  • EasyStore Lite Yearly Plan (worth RM708)

    • 2 sales channels
    • 2 users account
    • 5 apps integration
    • 1 self collect location
    • 1 free domain name
    • Sell up to 1,000 products
    • Free gift promotion
    • Surprise gift: Feature your brand on our website, Facebook, Twitter, YouTube, and newsletters for no charge. *Available for first 5 signups.

  • senangPay Advanced Package (worth RM450)

    • FPX Channels:
      • Local International Credit & Debit Card
        • UnionPay Credit Card & Debit Card
        • Online banking
      • e-Wallet payment
      • Boost
        • GrabPay
        • TouchNGo
      • Recurring payment

Note: SSM details are required during the applicant process on senangPay. 

  • Free RM125 EasyParcel Credit

    • RM100 free credit
    • Extra RM25 free credit once you fulfilled the first integration order and successfully delivered it

  • Free 50 Pgeon Shipments (worth RM450)

    • Parcel delivery up to 5kg within Peninsular Malaysia
    • Applicable for Pgeon Delivery and Pgeon Prime services

There is no better all-in-one solution to start your online business today. At only RM 888, this package is worth more than RM 1500. Grab your #BetulBetulOng digital kickstart bundle before 6 February 2022!

Get latest inside news from EasyStore

Join community to keep yourself updated with the latest updates or insights from EasyStore and connect with other business owners alike.

Join Community

Start selling online for free

Enjoy automated selling process with zero cost.

icon-accounticon-add-newicon-add-storeicon-appicon-appleicon-archiveicon-arrowdownicon-ascicon-atmicon-bankicon-bookicon-cancelicon-cart-addonicon-checkouticon-cherryicon-collectionicon-comfirmicon-confirmicon-couponicon-creditsicon-currencyicon-dashboardicon-discounticon-disintegrateicon-domainicon-draggableicon-dscicon-duplicateicon-editicon-emailicon-exclamation-triangleicon-exporticon-eyeicon-eye-slashicon-failicon-fullscreenicon-fullscreen-closeicon-generalicon-gifticon-gridicon-hddicon-helpicon-importicon-infoicon-integrationicon-invoiceicon-likeicon-listicon-locationicon-logouticon-new-tabicon-not-secureicon-optionicon-ordericon-outline-arrowdownicon-pageicon-paymenticon-plusicon-posicon-pricingicon-printericon-producticon-product-sumicon-product-sum-xicon-promotionicon-redirecticon-reporticon-reseticon-searchicon-secureicon-settingicon-shippingicon-staricon-storeicon-successicon-switch-storeicon-tagicon-taxesicon-templateicon-themeicon-tickicon-trashicon-unarchiveicon-uploadicon-user-tagicon-usersicon-weight icon-wholesale Facebook icon Google+ icon LinkedIn icon Twitter icon YouTube icon Instagram icon Whatsapp icon LINE icon