There are a lot of SMEs(Small & Medium Enterprise) in Malaysia. With the total of 645,136 SMEs operating their businesses in Malaysia, representing 97.3% of total business establishments.However over 70% of SMEs in Malaysia do not have a eCommerce website or even a normal website, this is the potential to let us keep continues asking Tauke to go online.
Tauke, you should go online and it is because….
• Offline + Online
Location is one of the key ingredient in determining how successful a business can be. Especially in a country like Malaysia where it is wide and people are distributed in different places. Most businesses will find that their opportunities are limited due to geographical restrictions and will only be able to sell their product to a specific area. However tauke! If you are selling online, this restriction will be removed! Your product will be able to reach out to a much wider audience and is no longer under the geographical bubble that most businesses finds themselves in! Normally traditional businesses operates around 8 to 12 hours per day which is the maximum. But, tauke! If you are selling online, your business hour will be changed from 12 hour per day to 24 hours! Your business will be up and running 24x7x365! This means 24 hours a day, 7 days a week and 365 days a year you will be able to sell your products or services!
It does not matter if you are just starting a business or keeping an existing business running in the market, you will have lot of cost that you may need to cover to keep your business alive. For example, hire more staff, rental, management fees, maintenance fees…Hey! Tauke! If you are selling online, it help you cut down all this operating cost! Online store is much easier to maintain with much lower cost.
Opening a physical store, will require you to allocate budget for renovation or decoration to make your store more appealing for your clients and a lot of time will also be spent to make this changes for a physical store. Tauke ah, did you know that you can customize your online store within minutes with just a few clicks of the mouse!
You already got a physical store lah tauke! Why not just extend your business into a new distribution channel with a global reach which is the online channel! More channel means more potential and more potential means more sales! Drive the sales from online to offline!
There are tonnes of reason why SMEs in Malaysia should go online. Now is the best timing for tauke to take your business to next level! So what are you waiting for, time to go online lah tauke!