Secret about the business behind of Valentine’s day

By June Sim
11 months ago
Valentine is full of love, but the secret about the business behind Valentine’s day, how much that you know? As a seller, you should get know about those business potentials behind the festive day. It may become your golden moment to grow your business during this time.


Summarise 3 Key insights to you: 


Insight #1 Valentine’s day spending is increasing from 2009-2015. 
average spending per person is US Dollar $142.31

Insight#2 Men will spend nearly twice as much as women
  • 53.2% plan to buy candy 
  • 37.8% plan on buying flowers
  • 35.1% plan on a date night 
  • 21.1% plan on buying jewellery
Insight #3 Valentine’s day isn’t just for couples. 
  • significant other 91% 
  • other family members 59% 
  • friends 22%

Let’s look some at the full research shared by Forbes.
They showed the infographic about how love is an expensive business.



Statistics shows us that there is a huge business opportunity for this lovely day. If you were online sellers, did you plan any campaign for Valentine’s Day and grab the sales chance? Especially for those who are selling flowers, chocolate, jewellery…etc. Let’s take a great example for you to see how is success sellers doing well in flower selling.

Happy Bunch (http://www.happybunch.com.my/) 

 - an online florist in Klang valley.  

Founded by two ladies, They specially curate one type of bunch a day, so you can see their online store will keep updating every few days and there are no more than 5 options of flowers that you can choose. Selling flower online is not a hard issue for us nowadays in Malaysia. And they could design a special campaign for upcoming valentine’s day.

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